How to Set Social Media Goals in 2020

Create the Most Effective Social Media Marketing Plan

There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.

Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits or otherwise changing the rules.

That’s why I’ve created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you’ve never taken stock of your marketing campaigns or created objectives.

Throughout this process, it’s really important to be honest about your successes and failures. It’s okay to admit that some of what you’ve done has been a wasted effort-that’s why we’re here.

Here’s my 3-step process to set social media goals for 2020:

1. Check Your Reports

Keeping reports is a must if you want to properly assess the efficacy and efficiency of what you spent time sharing online. There are many ways to configure a report, but if you need direction and inspiration, Smartsheet has a free social media report template to get you started.

You need to learn to look past the number of impressions and understand how your content is really performing. Are people liking it, sharing it, commenting on it?

Pay close attention to metrics like engagement-this valuable info is like your potential leads all telling you what they liked or didn’t. So take that into account when planning out 2020’s content.

For instance, I make an effort to share valuable content daily on our Twitter account.

From Twitter to Facebook, each platform offers free analytics on the profile’s performance, so use it!

This free reporting helps you see what you’ve shared that’s worked well and what’s fallen flat. Look for topics that visitors and followers have been consistently interested in, and share more of that content going forward.

If you’re up to the challenge, you can do some paid promotion for your business. Remember, you can always contact us and let us manage the heavy lifting so you can focus on running your business.

We’re constantly on Facebook, Twitter, LinkedIn, YouTube and Instagram. And, we stay on top of the latest trends and tips and love analyzing reports and stats!

2. Study Your Analytics

Yes, you want to look ahead, but it’s necessary to look back as well. You can share content left and right, but unless it’s leading visitors to your website, it’s not serving its purpose. You want to drive people to your site, where they’ll hopefully engage further and buy a product or service from you.

Google Analytics is a free tool provided by Google that is key to planning your social media in 2020. It shows you how your actions on social drive traffic to your business, broken down into lots of relevant stats.

To see these results, navigate to your Acquisition section for Social and then click on Network Referrals. You can select the previous year as the date range. Then, you should be able to see how many people have clicked on your posts and subsequently landed on your website.

Read 5 Social Media Marketing Tips for 2020

Is social media marketing not working for you anymore?

Are you wondering what you should be changing in order to get better results?

In our Tea Time Tip: Marketing for Busy Entrepreneurs, I’m sharing 5 valuable tips so you can learn what’s working, what’s not and what you need to focus on more. Read more on our website.

3. Set Your Goals

The first two steps should give you an understanding of where you are, and now it’s time to create your plan. You’ve got a great idea of what type of content worked, which platforms your target audience is hanging out on and where you should focus your efforts in the upcoming year.

Other things you need to do to reach your goals:

  • Track your month-to-month follower growth. If you’re not gaining new followers throughout the year, you need to take a look at why that is.
  • Keep an eye on which seasons your content is most popular on a particular platform. For example, Pinterest trends show increased usage in the summer and around Christmas, with spring and fall seeing big dips.
  • Only share content that has value. You want to sell without driving people away. You also want to give people non-salesy resources like blogs, inspirational quotes, events-whatever makes sense for your brand and audience.

For example, I share articles, events and news on our company’s LinkedIn account.

The biggest mistake you can make is to allow your marketing campaigns to become a chore, rather than a positive part of your business. When you’re enjoying yourself, you’ll find you share more engaging and interactive content.

When you set your goals to conquer social media in 2020, keep in mind that you may not attain all of them. That’s not failure! As long as you’re prepared with a solid social media marketing plan and what you’re sharing is authentic and honest, then you’re doing a great job!

Working Capital Loan: Guide to the Different Types of Working Capital Funding for Businesses

Every business, at some point, requires some form of financial assistance. If you find that you simply need more money to fund your company’s day-to-day operations, then you will want to apply for a working capital loan. The sooner you can get an approval, the better, as this kind of loan helps pay for a business’ short-term operational requirements. Companies that rely on seasonal profits or cyclical sales tend to need capital to help out during periods of reduced activity. Retailers, for example, generally sell more products during the 4th quarter around holiday season than at any other time. Manufacturers have sales that correlate to the needs of the retailers who buy from them.

The great thing about a working capital loan is that the funding is immediate. This kind of loan is also easy to obtain for the most part, and allows company owners to efficiently cover up any gaps in their capital expenditures. It is also a type of debt financing that doesn’t require an equity transaction. This means that you, as the business owner, will still maintain full control of your company.

There are a few different types of working capital loans, with the most common being “working capital short-term loans”. These provide the business with a lump sum that must be paid back over a shorter period of time, usually within 18 months. You might also want to apply for a working capital line of credit, which will give you access to some funds that you can use whenever you need to.

Other Options Besides a Working Capital Loan

Other options include invoice financing and merchant cash advances. With the latter, you get an advance sum of cash which you will be expected to pay back by allowing the lender to take a certain percentage of your company’s credit card sales. It’s the costliest kind of capital a business can get, but it’s also very easy to get approved for. If you haven’t established a good credit rating, you really might have to consider this.

As for invoice financing, it is a solution for companies whose working capital depends on customers paying invoices. If the customers have been late, these companies have difficulty finding the cash they need for the daily operations. So the invoice financing helps the business owners gain access to capital immediately.

If you are interested in any type of working capital loan, the best place to look into is US Business Funding. They are committed to offering financial solutions to help small and medium sized businesses grow. There is a 60 second approval process and 24-hour funding process.

5 Things Your Business Website Should Have

1) A Call to Action. Your website visitors are on your website for a reason. Your website is a marketing tool to get website users to request more information, purchase a product, download an app, schedule a booking (or the 100s of other variations that allows you to profit in your business). You need to present a clear call to action, so your website visitors don’t leave your website and take their business to one of your competitors.

2) Responsive Design. Depending on your business, more than half of your website visitors could be coming from either mobile or tablet devices. You need to provide a good user experience for those users. There are quite a few technical parts to understand in how to create a responsive design. The basic idea is that you are formatting your website depending on the user’s browser/system and how the user contracts or expands your website.

3) Clear Contact Information. Even today, there are many websites that make it challenging to easily contact the business. Some of the largest businesses in the world actually do make it challenging for a user to contact them as a way to reduce customer support cost. Unless, your business has a monopoly, I would strongly suggest making some form of contact to your business easy. There are many different methods of contact such as email, web form, or live chat. So, there should be some way for a potential client or customer to contact your business 24/7.

4) A Secure Host and Website. You should make sure that your host is at secure data center with some options for back-ups of your website. You should also keep a local back-up of your website as well. One of the dangers of DIY website development or letting an amateur develop your website is that many security flaws can unintentionally be added to your website. We at Juno Digital Development have many years of web development and web security experience; if you have a currently operating website, we can test your website and fix any issues as a paid security consultant (contact us on our Contact Page for more information). Or, if you would like us to build a new website, we can make sure your website is not vulnerable to potentially devastating attacks such as SQL injection attacks.

5) Social Media Links. Social media is an excellent way to bring targeted users to your website. Through social media, one person liking your website could bring in hundreds or even thousands of new users if an item goes viral. Allowing your clients or customers to share the content of your website to their network through social media links is very important. Adding opportunities to like and share through platforms such as Facebook, Instagram, Google+, Twitter, Snapchat, YouTube and LinkedIn can be a great way to rapidly grow your business.

These 5 business website development ideas should be implemented in the website for your business.

Where Social Media Is Headed in 2020

Social Media Trends to Watch

A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be!

The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience.

As these platforms develop, how you use them for your small business must change too.

Let’s look forward to some ways to promote your business on social media in 2020.

Facebook

More than 18 months later, the Federal Trade Commission has officially ruled that Cambridge Analytica deceived Facebook users. The company had harvested the personal data of millions of Facebook profiles without people’s consent and then used it for political advertising purposes.

While Cambridge Analytica went bankrupt soon after the scandal, Facebook is still working hard to tighten up its data access processes and convince people to trust in its new dedicated news platform.

Facebook rolled out Facebook News to a subset of people in the US. That means that while you’ll still see posts from family and friends in your main feed, Facebook News will post content from a team of journalists (employed by Facebook).

This year, the company is also focusing on cryptocurrency and establishing its Facebook Pay feature. This could mean that your small business could soon incorporate on-platform selling into your account.

While the Facebook Watch launch didn’t go as expected (only 140 million people daily are watching the videos and shows, which sounds huge, but isn’t compared to the platform’s 1.6 billion daily actives overall). Still, it looks like Facebook is going to make another attempt in 2020, so let’s see what that means for video marketing.

What do these changes mean for your social media marketing strategy?

We’ll have to wait and see. The more proprietary content the company creates, the more marketers may be competing to stay visible.

Twitter

The company recently announced it would stop running political ads, and is updating its global privacy policy to give users more information about what data advertisers might receive.

We’re also wondering what the company’s vice president of design and research, Dantley Davis, meant by his recent announcement around a series of changes that might come to the platform as early as next year.

How will this affect how you promote your business on social media?

You could have the ability to limit who retweets your tweet (which I can’t see being a feature entrepreneurs would use much, we love our retweets!), and the ability to tweet something to a specific group based on their interests.

Learn more about how to use Twitter hashtags.

LinkedIn

Since launching in 2003, LinkedIn has become the world’s largest professional networking platform.

Microsoft acquired the platform for $26.2 billion in 2016, and with access to Microsoft’s resources, we’ve seen updated professional insights and more targeted ads.

We’ve also seen LinkedIn groups make a comeback.

A LinkedIn group lets your business create a discussion board related to your industry. This provides you with the opportunity to start a special interest group of like-minded people that’s specific to your product, service and/or expertise.

Groups also provide excellent visibility for your business, since each member who’s a part of your group will have your logo showing in their profile. Group owners also now have the ability to post different types of media like images and videos, and immediate notifications enable real-time conversations.

Executive Suite has over 300,000 members, and brings together executives with a web series, practical advice and discussion boards.

What do LinkedIn Groups mean for your small business?

Hopefully, a better way to foster a sense of community, find candidates for open positions and gain brand visibility to name a few.

Instagram

You may remember Instagram testing the removal of likes in several countries, including Australia, Japan, Italy and Ireland. Likes aren’t gone-in the US and Canada you can still view the like count on your own photos and videos-just not posts from others.

So where did this come from? Instagram, which is owned by Facebook, has long dealt with people using hacks and workarounds. These come mostly from bots and unscrupulous businesses that manipulate the app to make themselves or other users appear more popular than they actually are. So, this is an attempt to make Instagram more authentic.

Instagram says “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love.”

While many entrepreneurs and small businesses are good with this, influencers and video marketing agencies aren’t.

How can they show businesses how popular they are? How will they demonstrate engagement?

But for the average small business owner who isn’t buying likes or gaming the system with bots, this could be a good thing.

If your social media marketing strategy includes engaging content and you’re happy to focus on comments and increased followers, you’ll be fine.

While IGTV got off to a slow start, it’s now considered one of the biggest social media trends out there. After Instagram announced earlier this year that Instagram would allow one minute previews of IGTV videos on the main Instagram feed, users (and companies) started taking notice.

Unlike your other Instagram videos, IGTV videos can be 10-60 minutes long. This offers a great video marketing opportunity to do interviews, behind-the-scenes features and much more.

Since we can now add landscape-orientated videos as well, I’ve been adding my Business Edge Show videos that have been getting a lot of traction.

These are just a few of the changes you can expect to see across the major platforms this year. I’m sure there will be many more as the year goes by, as things are always changing!

To effectively promote your business on social media in 2020, it’s essential to not only understand social media trends, but to embrace them.

If you’re finding it a challenge to stay on top of social media, consider hiring an agency who can create strategies that will be specific to your social media needs and goals so you can focus on building your business.

Good Finds: Successful Online Business Ideas

Finding the perfect career and business opportunity for you may prove to be difficult. There are a lot of opportunities that seem to be really good but cannot be easily trusted to work. In fact, when it comes to successful online business ideas, there are too many opinions that count. Even online activities like getting involved in social networking sites and blogging can now be considered as great business opportunities.Usually, people think along this line when they attempt to start online businesses. This may be brought on by how easy things are done within the Web. Putting up a website is relatively easy because of the readily available platforms in the Web. You can tweak applications, widgets, and designs to suit the look and feel that you envision. Blogging can also get you enough income if you deliver really good paid articles.As you start your own business online though, research is important. This is a big part of the difficulty that is experienced by entrepreneurs. There are a few tips that you may consider in researching for successful online business ideas through the Internet. Here are some:1. Use keywords. You have to remember that most websites offering or posting about successful online businesses use keywords in their articles. These are words that help their sites gain rates from search engines and be indexed as credible sources. So when you search for online business ideas, use keywords that are relevant to what you want to find. They can be about blogging, entrepreneurship, online business, and selling. The more specific you are about what you want to find, the better your search will be. Phrasing is also important. You want to use phrases that would give you the best results from a search engine. For example, “best online business” gives a different set of results from “successful online businesses”. Being specific matters a lot, so do type in the exact set of results that you want to get.2. Get referrals from trusted people. Definitely, one way to ensure that you are visiting the right business pages is to ask credible people. They can be friends you have online or actual persons who have had successful business ventures through their own Internet finds. Visit blogs, websites, and social network accounts of people you trust. Also, do try visiting the sites of those who are widely acknowledged online as being successful business owners. Using information from these people is better because they have experienced the consequences of their search. Not only would you be able to get valuable information on where to find great business ventures online, you would also be given free firsthand advices on how to make your own be more successful.3. Do not be afraid to contact site administrators. One of the many problems encountered by people who research online is that they are unsure of the website’s credibility. Of course, this gives them the dilemma of whether or not they should trust the information in those websites. But as experts agree, a good way to ward off these uncertainties is to ask. There are contact details in the websites of online organizations offering business opportunities. These details are all made to be accessible whether through phone or email. Make use of those details. Give the administrators a call to discuss their articles. Some people think of it as awkward because others generally do not like being called upon regarding their posts. But do know that there are a lot of things that cannot be posted online and talking about it in as close a way as possible helps to clarify matters. If you are not good in speaking over the phone or if doing so is not possible due to differences in language or time, you can easily draft an email and send it to them. Ask them all that you need to know about their offer: pricing, procedure, and benefit package.Successful online business ideas are not always hatched from the brightest minds. As opposed to what a lot of people believe, these ideas can also be researched. Once you know what you are looking for, go and do everything in your power to find it.