Postcard Marketing and Designing: Tools of the Trade in Real Estate

Real estate brokers and agents have been using the postcard marketing as a method to entice their customers for several years now. But first of all, a postcard is a rectangular piece of paper or parchment intended for writing and mailing, even without the need of an envelope. These postcards act as Swiss army knives to these brokers and agents. For ages now, brokers and agents alike have marketed themselves through the use of these postcards, and for ages now as well, these postcard campaigns have proved themselves to both be an effective and affordable means of selling houses or lots to people. It should be kept in mind that this is one of the oldest tricks in the book of real estate marketing.

However, in a real estate sense, these postcards are sent to a certain audience or target market, such as homeowners or potential homebuyers. These postcards contain contact details on one side, and some sort of “Need a new home? Contact me now!” message on the other. This is where a postcard comes into play. The thought of having the postcard would make the buyer call the agent whose details are contained in said postcard. This potential buyer would call then ask the agent on how to buy a house etc., which ensures a sure kill, or buy, rather.

So one means of selling a house is to go out the streets and look for someone to sell it to. The postcard appearance should always be attractive, not colorful, and rather eye-catching. It should always be aimed to entice the person into buying or at least, become interested with whatever it is the real estate agent is offering him. Some ideas for a postcard design and helpful tips for effective marketing with a postcard include:

Since this is a real estate business, the real estate agent can make up design postcards that are shaped like house or building, so as to immediately catch the attention of his client and give him an idea that such person is selling a house due to the shape of the postcard.

Along with an eye-catching design of a postcard, a witty one-liner, or in courting terms, a pick-up line should be given or included in the postcard. This can either be a humorous or witty statement or slogan that would instantly mark inside the mind of the client. Some examples include lines such as “In this realtor, we trust” and “Uncle Sam wants you to have a better home!”

The slogan also has to be memorable, so that the potential client would always associate or remember the real estate company whenever he remembers the slogan and sometime soon, might even call-up this company for a new house.

Of course, postcards should always include the contact details of the company and the real estate agent working for such company. Not including such important information would pretty much defeat the purpose of having a post card in the first place.

However, the postcard must also be straight to the point, but being too forward, more often than not, scares potential buyers away and no one would want that, right? So it is important that there is a brief introduction or background of the business or company. Immediately asking someone to buy a house would be senseless since a person has to be convinced first.

Though the response to these postcards varies, it depends on the approach and the overall appearance of the postcard. Both should be equally good so as to ensure a definite response from the potential buyers. This is one of the oldest tricks in the book so it also has a high chance of effectiveness.

Postcard marketing has been around for so long now and God knows how long it will stick around. Real estate agents and brokers will continue to use it as long it can help in selling houses to potential buyers everywhere. “Need a home?” If the answer is yes then the real estate postcard plan has performed its duty with flying colors.

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A Short History of Sports Photography

The history of sports photography is tightly related to the trends of sport gaining popularity throughout human history. The technology of photography from the early 1800s onward leaped forward in bounds and aided an emerging media, sporting journalism.

The inspiration of athletics and sport in art can certainly be seen in the work of the ancient Greek masters of sculpture, however this type of expression was not as prevalent in modern sporting venues until the invention of wet-collodion and dry-plate photographic processes. These processes allowed for posed studio images on glass plates and tin-types, but were just not ‘fast’ enough for the ‘stop-action’ images we are used to seeing today.

As the 19th Century was coming to a close, in the 1880s scientific motion studies of athletes in action were produced in the United States and Germany, the technology was still not considered on the sporting field. This all changed with the advancement of photography and sports journals in the last part of the century. As the first sports journals began to appear around 1900, the public became more and more interested in the sports image, which often would include images of players on the tennis green, golfling or on the hunt for wild game.

In the history of sports photography the earliest of contributors were more concerned with the activities of the country elite, but by the end of World War I, readers of sporting journals were becoming interested in the professional athletes of American baseball and tennis. The majority of these early images were of prominent players in posed situations, giving te sense of action. Baseball players were posed with bat in hand at the plate, teams were lined up for group shots and so forth, however the ‘action’ shot was still not widely seen.

With the 1930s more and more images of athletes in action were appearing in magazines, assisted in their growth through camera systems allowing photographers shutter speeds up to 1/1000th of a second. This gave way to styles highlighting blurred subjects suggesting movement and ‘stop-action’ images of the athlete in activity. Photographers began adopting signature styles and the popularity of the genre began to grow rapidly as the public began to expect the excitement of seeing their favored athletes in ‘action.’

In 1954, Sports Illustrated – the vaunted digest of sports and athletics – premiered and suddenly the position of being a sports photographer became even more engrained in the public eye. The magazine highlighted the exploits and professional and amateur athletes the world over, increasing the need for the art form and those who practiced it. By this point, technology had more or less caught up with demand, with the advent of small, compact single lens reflex (SLR) cameras and the fast shutter speeds offered in the models. The history of sports photography is strongly tied to lens technology, as well, had advanced to offer the photographer a wide choice of methods to compress perspective and using depth of field for dramatic effect.

Are You Looking for Sports Jerseys at the Right Place?

Are you a soccer fan? Or a cricket fan? Or does your heart beat for your favorite rugby team? No matter which team game you are a fan of – you would invariably end up acknowledging the fact that your favorite team’s jerseys mean a lot to you. Respective team jerseys do undergo some change or the other over the period of time. However, there are some elements that don’t change ever. For instance, Team India is forever “Team Blue” irrespective of how many design changes its jersey has undergone with the passage of time.

Team Jerseys: What they Mean to Players, Manufacturers and Fans

As a fan, your favorite team’s jersey means a lot to you. For you the jersey is the symbol of your favorite team. It’s the same for the players as well. The Sports Team Uniforms Exporters – as such – end up taking a lot of care when it comes to crafting these jerseys as well. The teams give a lot of thought into the whole process of designing jerseys.

One of the most important attributes prioritized in this regard is comfort. The best manufacturers out there ensure that they are using nothing but super-comfortable polyester to craft sports jerseys, shorts and full-pants. The size of the uniform thus delivered – also plays a major role in determining on-field comfort. You can well imagine what happens to your favorite batsman if he keeps on adjusting his pants every time – simply because it doesn’ fit him properly-or for that matter – what happens to your favorite baseball player if he constantly found adjusting his jersey!

The wrong fit often takes the focus away from the game thereby affecting the overall performance.

How should you find the manufacturers of sports uniforms?

The cost remains another major determinant of the choice of the manufacturer as well. Yes. Are you looking for American Football Uniform Manufacturers? You might as well be thinking that the best bet is to settle for a company which offers jerseys at the lowest possible prices! You can jolly well compare the price tags online in minutes.

However, let us tell you that you would eventually end up committing a major mistake because you have to understand the fact that the best raw materials employed for sports jerseys do not really come cheap. As such, it is logically not possible for manufacturers employing the best quality raw material to offer products at the cheapest of prices. It is so important on your end to make sure you are actually aiming for the right balance of cost and quality. We are not really saying that just because the best raw materials don’t come cheap, they will actually end up costing you a fortune. It’s not that!

If you are willing to carry out in-depth research, you will always be able to find a credentialed manufacturer offering sports jerseys online within competitive price brackets. Do ensure that you are keeping these points in view without fail.

Hopefully, this primer will help you make an informed decision in this regard.

Most Popular Sports Around The World

All types of sports are popular globally, but what sports can we call THE most popular in the world? Some of the answers may surprise you.

It’s no surprise that football, or what Americans call “soccer” is the world’s most popular sport to play and to watch. An estimated 3.5 billion people either watch or play football. The World Cup is the global championship of the sport and this tournament is played every four years. The World Cup itself is one of the highest rated sports on television, with many countries tuning in en masse to watch their country’s team play. Football is popular in all of the UK, Europe, Asia as well as South America. However, with so many other sports being popular, the Unites States still lags behind in their interest in “soccer”.

Next, we have cricket. This sport which consists of a bat and a ball, has been around for hundreds of years and originated in England. The sport is popular in the UK, Australia, New Zealand, some African countries, some Caribbean countries and it is the most popular sport in the countries of India and Pakistan. An estimated 3 billion people watch or play cricket each year.

The next most popular sport is a sure surprise, and that is field hockey, with an estimated 2 billion players or watchers, mostly in Asian countries, European countries, Australia and around Africa. This sport tends to be played in high schools in the United States, usually by girls only.

Coming up next is tennis. Not so surprising, but there are an estimated 1 billion players and watchers of tennis around the world. Tennis tends to be popular in richer countries, including the United States, Asian countries, Australia and Europe. There are four main tournaments in tennis, called “Grand Slams” at which players from many countries play. The first is the Australian Open, then the French Open, Wimbledon and then the US Open in late August. The Grand Slam tournaments tend to get the most attention during the tennis season.

Next we have volleyball. Yet another surprise, with an estimated 900 million viewers or players around the world. Volleyball is popular in the United States, where the sport originated, as well as in Brazil, all over Europe, Russia, China and Japan. Volleyball is a popular high school sport in many countries due to it’s team centered play and lack of specialized equipment requirements.

Also popular is table tennis, otherwise known as Ping Pong. This is another surprisingly popular sport around the world, with an estimated 900 million watchers or players. Table tennis originated in England as an after dinner activity for Victorians in the late 19th century. Table tennis as a competitive sport is popular in many countries but is especially popular in China, Korea and Singapore.

After these sports, we have a triumvirate of more mainstream American sports including baseball, golf, American football and basketball, with each sport attracting between 400 and 500 million players or watchers worldwide.

Sports Medicine

Despite what the name implies, sports medicine is not confined to the athletic field. The branch of orthopedics consists of the treatment of injuries resulting from physical activity. These injuries can occur due to overuse, over-exertion, traumatic collision, or over-extension of the ligaments and cartilage of joints. Sports injuries can occur to any part of the body; however, the majority of sports injuries occur in the major joints, including the shoulder, hip, knee, and ankle.

Minimally Invasive Rotator Cuff Surgery

A common sports-associated injury of the shoulder is a rotator cuff tear. Composed of a group of four different muscles and tendons, the rotator cuff coordinates the movement of the arm at the shoulder. A tear of these muscles due to a traumatic impact, repetitive motion, or a strong pull may result in serious pain and the loss of mobility in the shoulder.

Based on severity of the injury, a rotator cuff tear can be repaired through surgical or non-surgical methods. If pain is not relieved through non-surgical efforts and surgery is required, rotator cuff tears can be repaired through arthroscopic techniques. A minimally invasive procedure, arthroscopic surgery involves two small incisions for the insertion of a fiber-optic camera and specialized operating tools. Arthroscopic surgery usually results in the successful repair of the rotator cuff and an abbreviated and less painful recovery time.

ACL Repair Surgery for Knee Pain

A commonly performed sports medicine procedure is the repair of the anterior cruciate ligament (ACL) located within the knee. The ACL provides rotational stability to the knee and tears to the ligament occur due to over rotation, sudden changes in direction, landing incorrectly, or traumatic collision. Symptoms of an ACL tear include a ‘popping’ noise and the inability to put weight on the knee joint, followed by pain and swelling.

Non-surgical treatment options are available after an ACL tear; however, a torn ACL will not heal on its own and surgery is necessary to return to an active lifestyle. Advances in knee surgery techniques now allow a torn ACL to be repaired through an arthroscopic procedure. Arthroscopic surgery techniques allow for a faster recovery time, although an athlete will require at least six months before returning to sports.

Torn Meniscus Surgery for Knee Pain

The meniscus consists of two pieces of cartilage located between the thigh bone and the shinbone that act as cushioning and ‘shock absorbers’ between the two bones. Sports-related meniscal tears result from excess stress on the knee joint from traumatic collision, squatting, or over rotation, and often accompanies other knee injuries, such as an ACL tear.

Walking is still possible after a meniscal tear and athletes may continue to play through the injury. However, the knee will gradually become more stiff and swollen over a period of a few days. Non-surgical approaches to treatment include the RICE protocol of Rest, Ice, Compression, and Elevation. If the severity of the injury necessitates surgery, arthroscopic techniques utilizing a fiber-optic camera and miniature instruments will allow for the minimally invasive repair of the meniscus.

Shin Splint Repair

Shin splints are a common sports-related injury, as the condition results due to exercise-related overuse. Shin splints, or medial tibial stress syndrome, develop as repetitive, excessive physical activity causes muscle fatigue leading to extra force to be applied to the tissue attaching muscles to the shinbone.

Shin splints are treated with rest and a refrain from physical activity. Rarely do shin splints require surgery; however, persistent pain may indicate the development of multiple microfractures in the tibia. Microfractures are severe and may require the evaluation of a physician.

Achilles Tendon Repair Surgery

The Achilles tendon is the largest tendon in the body and connects the muscles in the back of the lower leg to the heel bone. The Achilles tendon is essential to mobility as it is used to walk, run, and jump. Tears can occur when the Achilles tendon is overstretched and cannot withstand the large forces exerted on it during physical activity. Pain and swelling accompany an Achilles tendon tear, as well as the inability to bend the foot downward.

Surgery is likely the only option to repair a completely torn Achilles tendon for patients who wish to return to sports. Surgically repaired Achilles tendons are more likely to return to near normal performance and less likely to be re-injured.

8 Reasons to Avoid Extreme Sports

People advertise extreme sport events and courses like it’s something safe and cool you want to do. Ha! But it’s not! It’s not like learning to play chess or watching a cool movie, not at all.

Here is why:

1. You can get injured or die.

It may sound very convincing that the rate of people who die in car accidents is higher than the rate of those who die from parachute jump. But no matter what stats they show you, the truth is one – you can die or at least get seriously injured when practicing extreme sports. It happens all the time.

And you know of course, those who don’t do such stupid things live forever.

2. It will cost you money.

Every extreme sport requires some equipment. For some sports like skateboarding it’s cheaper, for some like scuba diving it’s more expensive – but without exception, practicing extreme sports will cost some of your hard earned money.

Isn’t it much better idea to spend your money on fashion branded t-shirts or cool tech gadgets?

3. It takes time.

More often than not practicing an extreme sport requires you to go to a special place somewhere (water, mountain, hill). It takes time to get there, it takes time to practice, it takes time to get back home, it takes time to take rest. Sometimes the extreme sport can occupy all your free time.

Isn’t this sad? You could use this time for such great activities like playing video games instead.

4. Your career may suffer.

The extreme sport will not only occupy your time – it will occupy your brain too. You will think about it, about the good time, about the next good time you’ll do it. This often kills motivation at work and makes you only wait till the end of the work day.

It’s so much better to be a good employee, grow in career and get good stable salary!

5. You may fall in love.

There are two ways you may fall in love – first, you may, and most probably will, fall in love with the extreme sport you are doing. This is so bad because of the reason already mentioned. Second, you may fall in love with some of your partners, a trainer or instructor.

What an uncomfortable situation, it’s much better to stay in your comfort zone and avoid falling in love with crazy things.

6. You will feel bad at the times when you can’t practice.

You’ll miss your extreme sport when you are at work, when you are far away from appropriate place, when you have no time or money, when the weather is not good… You’ll miss it all the time. And missing something hurts, believe me.

Life is a lot more painless when you have nothing to miss and nothing to lose, isn’t it?

7. Your old friends will think you are crazy.

I bet they will. Imagine how they’ll look at you when you tell them you won’t join the Friday party because you have to raise up early and go to skydive. They’ll think you’re fool. Many of them will be bored when you excited tell them about your latest achievement in mountain biking. Some will even feel bad when you become more fit as a result of the extreme sport.

And just think a minute about the moment when you get some injury. “I told you so, I told you so!”.

8. You will lose interest in some regular activities

Practicing an extreme sport will brainwash you so much that you may stop being interested in some regular activities you enjoy now. It’s not just work. You will stop being interested in cool things like watching TV shows, playing video games, and even doing funny tests in Facebook.

Can you imagine this? Horrible!